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A new study highlights a simple strategy to curb alcohol intake by combining cancer risk warnings with drink-counting. Researchers found that raising awareness of alcohol’s link to cancer, paired with tracking drinks consumed, significantly reduced drinking levels.
Professor Simone Pettigrew of The George Institute for Global Health, emphasized that harmful alcohol consumption is linked to chronic diseases and premature death. "Many people don't know that alcohol is a carcinogen-it's important information that drinkers should have access to. But telling people alcohol causes cancer is just part of the solution-we also need to give them ways to take action to reduce their risk."
"Educating people about alcohol's cancer risks and offering actionable strategies like drink-counting can promote healthier choices. We found that pairing information about alcohol and cancer with a particular practical action-counting their drinks-resulted in drinkers reducing the amount of alcohol they consumed", said Professor Simone Pettigrew.
The research surveyed nearly 7912 participants, with 4548 follow-ups showing reduced alcohol consumption and other 2867 whom completed the last survey last three weeks later.